How to Get your Marketing Peers to Support Sales?

How to Get your Marketing Peers to Support Sales?

Download A fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinking so they focus on helping sales achieve their goals?” I’ve discovered that, in enterprises, budget, business goals and measurements...
Join Me at Interact19, MAICON and CMWorld

Join Me at Interact19, MAICON and CMWorld

Download  Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I launched a brand-new workshop titled ‘How to leverage existing...
Help Sales Find Content They Need

Help Sales Find Content They Need

Download At B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team with updated content? They are always asking where I go to find X or Y?” I know… It’s hard. For sales to find any content, it’s easier for...
Sales Enablement: Where to Start as a Marketer?

Sales Enablement: Where to Start as a Marketer?

Download Andie from the UK sent me a LinkedIn messaging:  “Hey Pam, I’ve been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I’d reach out as sales enablement is a big problem right now: Where to...
How Sales Enablement Benefits Marketing

How Sales Enablement Benefits Marketing

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. While being interviewed for a podcast, I was asked a great...