Blog

Pam ties personal observations and reflections to her knowledge of sales, marketing, organization planning and collaboration. Everything is connected…

3 Creative Content Marketing Ideas To Help Manufacturing Sales
3 Creative Content Marketing Ideas To Help Manufacturing Sales

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources…

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The Number One Reason for Sales and Marketing Misalignment
The Number One Reason for Sales and Marketing Misalignment

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental…

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3 Ways to Evaluate AI to Optimize Your Marketing
3 Ways to Evaluate AI to Optimize Your Marketing

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this…

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Artificial Intelligence in B2B Marketing: Things you need to know
Artificial Intelligence in B2B Marketing: Things you need to know

Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does…

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3 Invaluable Lessons from Alteryx Sales Enablement Efforts
3 Invaluable Lessons from Alteryx Sales Enablement Efforts

Here are the 3 lessons I learned from Alteryx Sales Academy, which I was fortunate to attend.

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How to Enable ALL your Employees for Sales Enablement
How to Enable ALL your Employees for Sales Enablement

The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating…

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How to Start Supporting Sales As a Marketer
How to Start Supporting Sales As a Marketer

Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their…

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Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises
Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises

My friend made an effort to show me the “Line Friends” store. Yes, a physical retail store! He told me…

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Don’t Miss 2019 B2B Marketing Exchange
Don’t Miss 2019 B2B Marketing Exchange

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference…

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Effective Sales Enablement Book – Q&A
Effective Sales Enablement Book – Q&A

Many of you know that my book, Effective Sales Enablement, was launched at the end of October. So far, I’ve…

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How Do I Create An Annual Planning Workshop For My Clients
How Do I Create An Annual Planning Workshop For My Clients

One of my favorite engagements is working with clients on their annual planning efforts. In general, my support comes into…

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Book Review: Talk Triggers by Jay Baer and Daniel Lemin
Book Review: Talk Triggers by Jay Baer and Daniel Lemin

I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating…

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