Blog

Pam ties personal observations and reflections to her knowledge of sales, marketing, organization planning and collaboration. Everything is connected…

How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as…

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Key Marketing Takeaways from VidCon2019
Key Marketing Takeaways from VidCon2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read…

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Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me…

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How to Prove Your Marketing Team’s Value
How to Prove Your Marketing Team’s Value

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to…

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3 Creative Content Marketing Ideas To Help Manufacturing Sales
3 Creative Content Marketing Ideas To Help Manufacturing Sales

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources…

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The Number One Reason for Sales and Marketing Misalignment
The Number One Reason for Sales and Marketing Misalignment

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental…

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3 Ways to Evaluate AI to Optimize Your Marketing
3 Ways to Evaluate AI to Optimize Your Marketing

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this…

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Artificial Intelligence in B2B Marketing: Things you need to know
Artificial Intelligence in B2B Marketing: Things you need to know

Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does…

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3 Invaluable Lessons from Alteryx Sales Enablement Efforts
3 Invaluable Lessons from Alteryx Sales Enablement Efforts

Here are the 3 lessons I learned from Alteryx Sales Academy, which I was fortunate to attend.

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How to Enable ALL your Employees for Sales Enablement
How to Enable ALL your Employees for Sales Enablement

The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating…

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How to Start Supporting Sales As a Marketer
How to Start Supporting Sales As a Marketer

Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their…

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Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises
Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises

My friend made an effort to show me the “Line Friends” store. Yes, a physical retail store! He told me…

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