Blog

Pam ties personal observations and reflections to her knowledge of sales, marketing, organization planning and collaboration. Everything is connected…

3 Current Trends That Shape the Sales Profession
3 Current Trends That Shape the Sales Profession
It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?
It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?
The Hidden Side of Account-Based Marketing
The Hidden Side of Account-Based Marketing
Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples
Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples
5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business
5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business
Humans vs. Machines. Is content marketing doomed?
Humans vs. Machines. Is content marketing doomed?
Effective Sales Enablement: New Book for Marketing and Sales Professionals
Effective Sales Enablement: New Book for Marketing and Sales Professionals
The Secret To Effective Sales Enablement – An Exclusive Sneak of My New Book
The Secret To Effective Sales Enablement – An Exclusive Sneak of My New Book
James Webb Young – The 5-Step Ideation Process That Works
James Webb Young – The 5-Step Ideation Process That Works
Finding the Balance of Global vs. Local: Marketing Campaign Case Studies
Finding the Balance of Global vs. Local: Marketing Campaign Case Studies
Four Marketing Lessons From Chatsworth Manor
Four Marketing Lessons From Chatsworth Manor
Three Ways To Find Warm Leads In Your Sales Database
Three Ways To Find Warm Leads In Your Sales Database
5 Great Books I’ve Been Reading… And Recommend To You
5 Great Books I’ve Been Reading… And Recommend To You
How to Perform a Content Audit: 2 Templates You Can Use to Save Hours
How to Perform a Content Audit: 2 Templates You Can Use to Save Hours
New Year Resolutions: It’s Time to Break One-Month Curse
New Year Resolutions: It’s Time to Break One-Month Curse
Why “Driving Buy-In” Is The Key to Marketing Success
Why “Driving Buy-In” Is The Key to Marketing Success
What is Sales Enablement? Defining this term from a marketer’s perspective
What is Sales Enablement? Defining this term from a marketer’s perspective
A letter to Laura: Key Elements of Content Marketing Plan
A letter to Laura: Key Elements of Content Marketing Plan
When Sales met Marketing… How Sales Enablement Found True Love
When Sales met Marketing… How Sales Enablement Found True Love
7 Ideas to Improve Conversions on Your Website
7 Ideas to Improve Conversions on Your Website
My 3 Big Take Aways from Content Marketing World
My 3 Big Take Aways from Content Marketing World
Marketing Decision is a Business Decision
Marketing Decision is a Business Decision
Maximize Synergy Between Content and Social Media Marketing
Maximize Synergy Between Content and Social Media Marketing
The Anatomy of a Great Digital Marketing Campaign
The Anatomy of a Great Digital Marketing Campaign
A More Efficient Approach to Understanding Your Audience
A More Efficient Approach to Understanding Your Audience
A Useful Tool To Help Align Your Global Marketing Efforts
A Useful Tool To Help Align Your Global Marketing Efforts
Key Takeaways From My Cisco Marketing Velocity Workshop
Key Takeaways From My Cisco Marketing Velocity Workshop
Maximize Exposure and Get More Gigs with Content Marketing
Maximize Exposure and Get More Gigs with Content Marketing
#ContentWritingChat – Internal Communications Tactics for World-Class Content Marketing
#ContentWritingChat – Internal Communications Tactics for World-Class Content Marketing
5 Big Content Marketing Questions From Undergraduate Students
5 Big Content Marketing Questions From Undergraduate Students
#ContentChat – How to Build A global Content Marketing Team
#ContentChat – How to Build A global Content Marketing Team
The Branding Journey: From Brand Audit to Brand Guide
The Branding Journey: From Brand Audit to Brand Guide
All You Need To Know To Create Internal Communications Plan
All You Need To Know To Create Internal Communications Plan
Learn How To Create Content Strategy and Build A Team at Intelligent Content Conference 2017
Learn How To Create Content Strategy and Build A Team at Intelligent Content Conference 2017
Working on Your Closing Presentation? 3 Elements to Make It Stand Out!
Working on Your Closing Presentation? 3 Elements to Make It Stand Out!
How To Deal With Content Marketing Burnout?
How To Deal With Content Marketing Burnout?
Globalization Through Localization
Globalization Through Localization
Happy 2017! My 2016 WTF Moments (it’s not what you think)
Happy 2017! My 2016 WTF Moments (it’s not what you think)
From Context to Leads: Metrics and ROI of Content Marketing
From Context to Leads: Metrics and ROI of Content Marketing
What Can This Architectural Wonder Teach Us About Marketing
What Can This Architectural Wonder Teach Us About Marketing
How To Win More Budget For Your B2B Content Marketing
How To Win More Budget For Your B2B Content Marketing
Save the date! Content and Social Media Marketing Workshop in Geneva October 28, 2016
Save the date! Content and Social Media Marketing Workshop in Geneva October 28, 2016
My Favorite Takeaways, Tweets and Articles From Content Marketing World 2016
My Favorite Takeaways, Tweets and Articles From Content Marketing World 2016
10 Extremely Important Content Marketing Questions – Answered
10 Extremely Important Content Marketing Questions – Answered
Content Marketing World 2016 – A Must To Go Conference
Content Marketing World 2016 – A Must To Go Conference
What does a Friend Request have anything to do with PokemonGo?
What does a Friend Request have anything to do with PokemonGo?
How to Build Consistent Brand Voice with Content Marketing
How to Build Consistent Brand Voice with Content Marketing
5 elements to maximize the synergy Between Social Media and Content Marketing
5 elements to maximize the synergy Between Social Media and Content Marketing
To Blog or not to blog, is that the question?
To Blog or not to blog, is that the question?
PR and Content Marketing
PR and Content Marketing
4 Lessons Learned from My First European Workshop
4 Lessons Learned from My First European Workshop
Making the Most Out of a Business Trip
Making the Most Out of a Business Trip
Mr Magazine: An Editorial Love Story
Mr Magazine: An Editorial Love Story
Kickstart Your Startup’s Content Marketing
Kickstart Your Startup’s Content Marketing
The Hidden Treasure Trove: Subject Matter Experts
The Hidden Treasure Trove: Subject Matter Experts
You need headcount and budget to make your content marketing successful
You need headcount and budget to make your content marketing successful
Content Marketing vs. Other Types of Marketing
Content Marketing vs. Other Types of Marketing
What’s the simplest definition of global content marketing?
What’s the simplest definition of global content marketing?
The 7-Step Guide to Scale Your Marketing Content Effectively Workshop in Lausanne
The 7-Step Guide to Scale Your Marketing Content Effectively Workshop in Lausanne
Planning is not a plan…yet
Planning is not a plan…yet
Create a presentation to get your stakeholders to say yes
Create a presentation to get your stakeholders to say yes
If you need help, ask for it!
If you need help, ask for it!
Spring Cleaning: Organize & Simplify Your Content Marketing
Spring Cleaning: Organize & Simplify Your Content Marketing
Localization and translation is a key content marketing elements
Localization and translation is a key content marketing elements
Need headcount and budget for your marketing initiative? This course can help.
Need headcount and budget for your marketing initiative? This course can help.
If you want to start a business, here are my 3 lessons
If you want to start a business, here are my 3 lessons
When a 15-year high schooler asked you what skills are required to be a marketer
When a 15-year high schooler asked you what skills are required to be a marketer
Build allies to build content marketing efforts in a company
Build allies to build content marketing efforts in a company
It’s not they don’t listen, it’s about how you communicate
It’s not they don’t listen, it’s about how you communicate
Lessons learned from launching my first workshop
Lessons learned from launching my first workshop
The Journey of Localization and Translation
The Journey of Localization and Translation
The Spotlight is a Double-Edged Sword
The Spotlight is a Double-Edged Sword
What Does ‘Think Strategically’ Mean to Content Marketers?
What Does ‘Think Strategically’ Mean to Content Marketers?
Global Content Marketing Workshop in Portland
Global Content Marketing Workshop in Portland
Create Winning and Scaleable Content for Global Marketing
Create Winning and Scaleable Content for Global Marketing
A Presentation Framework to Get to Yes
A Presentation Framework to Get to Yes
Three Content Marketing Takeaways From This Girl Who Quit Instagram
Three Content Marketing Takeaways From This Girl Who Quit Instagram
My On-Site Experience Takeaways From Attending This Event in Portland.
My On-Site Experience Takeaways From Attending This Event in Portland.
Two Pre-Requisites of Content Planning
Two Pre-Requisites of Content Planning
3 Suggestions to Enhance Communications Across Regions
3 Suggestions to Enhance Communications Across Regions
What Technologies Have Impacted Marketing in the Past Thirty Years?
What Technologies Have Impacted Marketing in the Past Thirty Years?
My Response to a 15-Year-Old High Schooler Who Wants to Be a Marketer
My Response to a 15-Year-Old High Schooler Who Wants to Be a Marketer
What Are Some Steps or Processes That You Can Take to Create Compelling Content?
What Are Some Steps or Processes That You Can Take to Create Compelling Content?
A Unique Way to Repurpose Content: Create a University-Level Course
A Unique Way to Repurpose Content: Create a University-Level Course
Marketing Take-Aways From My Trip to the US Open 2015
Marketing Take-Aways From My Trip to the US Open 2015
Falling Back in Love with Portland
Falling Back in Love with Portland
If They Don’t Get It, You Need to Find Another Way to Communicate
If They Don’t Get It, You Need to Find Another Way to Communicate
When Is a Content Marketer Not a Content Marketer?
When Is a Content Marketer Not a Content Marketer?
5 Potential Allies to Help Bring Content Marketing to the Fore
5 Potential Allies to Help Bring Content Marketing to the Fore
10 Things You Can Do, When Content Marketing Doesn’t Feel the Love…
10 Things You Can Do, When Content Marketing Doesn’t Feel the Love…
11 Things I Learned After Leaving the Corporate World
11 Things I Learned After Leaving the Corporate World
What Does Storytelling Mean to Business?
What Does Storytelling Mean to Business?
Marketing Tools You Should Know
Marketing Tools You Should Know
A User-Friendly Way to Showcase Expert Advice
A User-Friendly Way to Showcase Expert Advice
The New Rules of Marketing – Free Slideshow Download
The New Rules of Marketing – Free Slideshow Download
Good Will Learning – Bonsai and Marketing
Good Will Learning – Bonsai and Marketing
A Great Team With a Good Plan Leads to a Successful Event
A Great Team With a Good Plan Leads to a Successful Event
How a Yoga Workshop Helped Me Manage a Career Change
How a Yoga Workshop Helped Me Manage a Career Change
A Chat With My Son Prompted Me to Re-Evaluate My EMail Effort
A Chat With My Son Prompted Me to Re-Evaluate My EMail Effort
Marketing Innovation – Trends, Predictions, Case Study & More
Marketing Innovation – Trends, Predictions, Case Study & More
Classic Cocktails and 5 Ways for B2B to Use Mobile Apps
Classic Cocktails and 5 Ways for B2B to Use Mobile Apps
B2B Content Marketing Tips and Examples
B2B Content Marketing Tips and Examples
Every Day Is Freaking Hard, yet Everyday Is Fabulously Awesome
Every Day Is Freaking Hard, yet Everyday Is Fabulously Awesome
How to break down your marketing to determine your tech budget
How to break down your marketing to determine your tech budget
Ann Handley’s Everybody Writes!
Ann Handley’s Everybody Writes!
Drive Your Global Efforts: A Groupon Case Study
Drive Your Global Efforts: A Groupon Case Study
The Shift to Global Content Marketing: Interview with Skyword
The Shift to Global Content Marketing: Interview with Skyword
See How BuzzSumo Uses Their Product as Their Marketing Platform
See How BuzzSumo Uses Their Product as Their Marketing Platform
Spok Shows How Marketing and Innovation Can Work Together to Produce Results
Spok Shows How Marketing and Innovation Can Work Together to Produce Results
Aarstiderne Uses Marketing to Help Prepare Healthy Meals
Aarstiderne Uses Marketing to Help Prepare Healthy Meals
Reflections On 2014
Reflections On 2014
Book Review: A New Friend and Her Book, Word Up
Book Review: A New Friend and Her Book, Word Up
The New, Now, and Next in Global Content Marketing
The New, Now, and Next in Global Content Marketing
Content Marketing Spotlight: The State of Global Content Marketing
Content Marketing Spotlight: The State of Global Content Marketing
Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
It Gets Late Early Out There: Start Your Holiday Marketing Plan Early
It Gets Late Early Out There: Start Your Holiday Marketing Plan Early
Rakuten Implements New Design for Their Global Extension
Rakuten Implements New Design for Their Global Extension
Five Key Elements to Create a Global Content Marketing Plan
Five Key Elements to Create a Global Content Marketing Plan
Lesson Learned: To Create or Not to Create…a New Site for My Book?
Lesson Learned: To Create or Not to Create…a New Site for My Book?
Global and Regional Marketing Campaign Examples
Global and Regional Marketing Campaign Examples
Make Scaling Content Across Regions a Strategic Discussion
Make Scaling Content Across Regions a Strategic Discussion
Being Good to Customers, Your Brand and the World
Being Good to Customers, Your Brand and the World
Technology and Content Marketing
Technology and Content Marketing
People, Devices and the Future of Content Marketing
People, Devices and the Future of Content Marketing
Advertising Examples From Around the World
Advertising Examples From Around the World
A Great Example of Repurposing and Repackaging Existing Content
A Great Example of Repurposing and Repackaging Existing Content
My Podcast Interview with Bernie Borges, Social Business Engine
My Podcast Interview with Bernie Borges, Social Business Engine
A Creative Way to Use Your Out-of-Office Reply as Another Content Marketing Vehicle
A Creative Way to Use Your Out-of-Office Reply as Another Content Marketing Vehicle
A Fun Book Signing Speech. Enjoy!
A Fun Book Signing Speech. Enjoy!
Three Lessons Learned From the Launch of My Book: Global Content Marketing!
Three Lessons Learned From the Launch of My Book: Global Content Marketing!
It’s a Mystery How Everything Came Together: My Book Launch Behind-the-Scenes
It’s a Mystery How Everything Came Together: My Book Launch Behind-the-Scenes
The 4 P’s of Global Content Marketing
The 4 P’s of Global Content Marketing
Engineering a Global Content Marketing Plan
Engineering a Global Content Marketing Plan
East vs. West: A Tale of Two Videos by Pantene
East vs. West: A Tale of Two Videos by Pantene
The Value of Content Curation and How To Effectively Use It
The Value of Content Curation and How To Effectively Use It
Valuable Content on Globalcontent.marketing
Valuable Content on Globalcontent.marketing
Global Content Marketing Round-Up
Global Content Marketing Round-Up
Reminiscing with Dear Friends
Reminiscing with Dear Friends
Global Marketing: A Student’s Questions Answered
Global Marketing: A Student’s Questions Answered
My Interview with Mark Masters on Content Marketing
My Interview with Mark Masters on Content Marketing
The Similarities and Differences Between Writing a Book Proposal and a Marketing Plan
The Similarities and Differences Between Writing a Book Proposal and a Marketing Plan
Is the Purchase Funnel Still Valid for Content Planning?
Is the Purchase Funnel Still Valid for Content Planning?
Bucket List Item Number 1: Write a Book
Bucket List Item Number 1: Write a Book
Disneyland in the Making: Three Lessons from the Original Prospectus
Disneyland in the Making: Three Lessons from the Original Prospectus
A Visit to Portland’s Rose Garden
A Visit to Portland’s Rose Garden
How Yotel Works to Become a (Social) Success
How Yotel Works to Become a (Social) Success
Content Fuels DocuSign’s Demand Generation
Content Fuels DocuSign’s Demand Generation
Valuable Takeaways from My Most Recent Read: The Fault in Our Stars
Valuable Takeaways from My Most Recent Read: The Fault in Our Stars
Fun Event Ideas to Steal From C2 Montreal, A Creative Conference
Fun Event Ideas to Steal From C2 Montreal, A Creative Conference
Scaling Sales Content Across Regions
Scaling Sales Content Across Regions
Leveraging Content for Distributors, Partners and Consumers
Leveraging Content for Distributors, Partners and Consumers
A Child’s Love on Mother’s Day
A Child’s Love on Mother’s Day
How to Start Global Content Production Initiatives for Your Company
How to Start Global Content Production Initiatives for Your Company
The Magic of an Eight-Course Meal
The Magic of an Eight-Course Meal
How to Repurpose, Refresh and Reuse Content
How to Repurpose, Refresh and Reuse Content
How to Effectively Manage Content Across an Organization
How to Effectively Manage Content Across an Organization
Reimagine Content: Help Them Help Me
Reimagine Content: Help Them Help Me
A Look Inside Intel’s Annual Planning Process
A Look Inside Intel’s Annual Planning Process
Marketing Mayhem: April Fool’s Day
Marketing Mayhem: April Fool’s Day
How One Small Business Successfully Manages Their Planning Process
How One Small Business Successfully Manages Their Planning Process
Content Planning for Events
Content Planning for Events
Top Content Marketing Articles of the Week
Top Content Marketing Articles of the Week
How is the Journalism Industry Making it in the Digital Age?
How is the Journalism Industry Making it in the Digital Age?
Discussing Post High School Options with Your Kids
Discussing Post High School Options with Your Kids
How to Determine the Value of Content
How to Determine the Value of Content
Coping with Disappointment: The Rule of Sevens
Coping with Disappointment: The Rule of Sevens
Marketing at the Winter Olympics
Marketing at the Winter Olympics
Is it Possible to Create a Global Persona?
Is it Possible to Create a Global Persona?
It’s Time to Take the Myers-Briggs Test
It’s Time to Take the Myers-Briggs Test
Words Are Not Dead
Words Are Not Dead
Integrated Marketing: Think Big, Think Small
Integrated Marketing: Think Big, Think Small
Learning How to Learn
Learning How to Learn
Content Marketing Round Up
Content Marketing Round Up
A plan’s plan. What is the Grandaddy of Marketing Plans?
A plan’s plan. What is the Grandaddy of Marketing Plans?
Can You Let It Go?
Can You Let It Go?
The Differences Between Planning vs. Plans
The Differences Between Planning vs. Plans
Be Creative, Be Boring and Be a Thief
Be Creative, Be Boring and Be a Thief
How to Build a Collaborative Relationship Between Headquarters and Geographies
How to Build a Collaborative Relationship Between Headquarters and Geographies
Death, Cancer, 2014 New Year Resolutions
Death, Cancer, 2014 New Year Resolutions
How Many Content Pieces Can You Create With $1,000?
How Many Content Pieces Can You Create With $1,000?
5 Tips to Effectively Scale Events Across Regions
5 Tips to Effectively Scale Events Across Regions
3 key take-aways from Joe Pulizzi’s Book: Epic Content Marketing
3 key take-aways from Joe Pulizzi’s Book: Epic Content Marketing
Current State of Digital Marketing: Integration is Key
Current State of Digital Marketing: Integration is Key
A 5-step Technique for Producing Ideas by James Webb Young
A 5-step Technique for Producing Ideas by James Webb Young
ebay’s Content Strategy Applied 2013: Scale Cross-Regional Content Marketing
ebay’s Content Strategy Applied 2013: Scale Cross-Regional Content Marketing
Holistic Evaluation of your Global Marketing
Holistic Evaluation of your Global Marketing
What are the Essentials Skills for a Content Strategist?
What are the Essentials Skills for a Content Strategist?
Three Key Actions from Crestodina’s Content Chemistry
Three Key Actions from Crestodina’s Content Chemistry
Global and Local Marketing: Finding the Right Balance
Global and Local Marketing: Finding the Right Balance

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