Blog

Pam ties personal observations and reflections to her knowledge of sales, marketing, organization planning and collaboration. Everything is connected…

3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow
3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow

AI is no longer an abstract idea that serves as a convenient foil for science fiction writers. Instead, it touches…

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A Quick and Easy Way to Create Your Own Value Propositions
A Quick and Easy Way to Create Your Own Value Propositions

Small business or B2B you need a proper value proposition. Use this quick and easy way to create your own…

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3 Creative Ways Content Marketing Can Enable Sales
3 Creative Ways Content Marketing Can Enable Sales

When you ask salespeople what marketing can do to enable sales, 10 out of 10 salespeople would say, “Give us…

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5 Lessons from Relaunching My Website The 4th Time
5 Lessons from Relaunching My Website The 4th Time

Hard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched…

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3 Current Trends That Shape the Sales Profession
3 Current Trends That Shape the Sales Profession

In my upcoming book, Effective Sales Enablement, I identified 12 trends (yes, 12 of them) on how sales professionals are…

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It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?
It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?

Content Marketing World (CMW) is less than 4 weeks away. As usual, I’ll be doing a session and a workshop. The session…

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The Hidden Side of Account-Based Marketing
The Hidden Side of Account-Based Marketing

Account-based marketing (ABM) is an ideal way to build synergy between sales and marketing teams. It allows the teams to…

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Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples
Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples

When I think of interactive content, I envision the interactive education programs of the immersive virtual reality, OASIS (the Ontologically…

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5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business
5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business

Sales and marketing. The best of friends, and the worst of foes. Ultimately, both of these teams are responsible for…

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Is Your Marketing Message Consistent? Here’s Why It Matters!
Is Your Marketing Message Consistent? Here’s Why It Matters!

“What is the best approach to reach to our customers?” I asked my manager this question when I started my…

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Humans vs. Machines. Is content marketing doomed?
Humans vs. Machines. Is content marketing doomed?

I had the great pleasure of speaking at the Best of Content Marketing Conference in Vienna. Although the topic is still…

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Effective Sales Enablement: New Book for Marketing and Sales Professionals
Effective Sales Enablement: New Book for Marketing and Sales Professionals

In my Sales Enablement book exclusive sneak post, I shared why this book is different from other sales enablement books. First…

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