Helping Marketers AND Salespeople connect the dots
Content Marketing. Sales Enablement. Account-Based Marketing.
Pam Didner points out that marketing is the hidden sales force and sales is another marketing channel. She can help you find commonalities in misalignment, drive joint initiatives through account-based marketing (ABM), craft messaging framework and map content between the sales process and customer journeys as part of sales enablement. When marketing is done right, sales and marketing can co-exist beautifully.