Helping Marketers AND Salespeople connect the dots
Align resources and communications to get things done
Pam Didner points out that marketing is the hidden sales force and sales is another marketing channel. She can help you find commonalities in misalignment, drive joint initiatives through account-based marketing (ABM), craft messaging framework and map content between the sales process and customer journeys as part of sales enablement. When marketing is done right, sales and marketing can co-exist beautifully.
Explore Pam’s knowledge and expertise through her blog, audio podcast, books.
Books from Pam
Global Content
Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
- Identify key actions and strategies to apply to your projects
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Effective Sales
Enablement
This book will give you strategies and knowledge to implement and improve your sales enablement strategies, processes and programs. After finishing this book, you will:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Be able to integrate sales elements into select marketing programs
- Comprehend technology’s impact on sales enablement
- Gain insights on how to assemble a first-class sales enablement team
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
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About
Pam Didner
B2B Marketing Consultant | Author | Speaker
Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, she has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans & tactics.
She can help you in:
Speaking/Training: Speak at conferences and corporate events. Customize workshops for you.
Facilitating: Lead your strategic planning to drive consensus among different teams.
Coaching: Craft your marketing plan and sales enablement strategy through 1:1 sessions.
Consulting: Plan and implement content marketing and sales enablement across regions.
Content Creation: Write with authority and expertise on topics such as AI, Cloud, Datacenter, DevOps, Big Data, and more.
