“Few people get content marketing across borders as well as Pam Didner does. This book is clear, well-structured, well-written and packed with practical advice.”
Joe Pulizzi,Author of Epic Content Marketing
“Content marketing across borders is a different animal. In this smart, practical and authoritative book, Pam Didner has tamed this animal for all of us.”
Doug Kessler,Creative Director at Velocity
“Many have tried, but few have actually pulled it off. Built on real world case studies, and first hand experience, this book is the blueprint for engineering a modern scalable content marketing operation.”
Pawan Deshpande,Founder of Curata
“This book will be useful to new marketers for understanding of how content marketing works in a company with a large, worldwide customer base. Experienced marketers will gain insights on how to improve their strategies and options from the author’s experience at Intel as well as the other case studies presented in this book.”
Amazon review by Janice King,
“Great book. I suggest reading it once and then going back and reading it with a pen in hand and take notes. Not only a good read but packed with good ideas. Looking forward to seeing her present someday.”
Amazon review by TW Gaul,
“Excellent food for thought! Made me think about my business plan, and my long term goals. Even though I am just starting out a small business, I feel that the advices in the book was useful. Well written, with a good language, and a clear read thread throughout the book.”
Amazon review by Maira Jansson,
“Great book for anyone looking to develop a content marketing strategy. Pam Didner breaks down the nebulous term into easy-to-understand pieces, using examples sophisticated strategies and tactics from current marketing campaigns. A must-read for any marketer looking to add content marketing skills to their resume.”
Amazon review by Tina,
Let’s start with the fact that there is no other book than this one on global content marketing in the world. None. Not one that unpacks the complexities of content across borders, setting KPIs that work for everyone, and even some rules to live by like “servant leadership” and how important it is to “embrace the chaos.” I recently took a job as Director of Global Content for a global software company based in the UK, and her book has become my bible….
Amazon Review by Melissa Romo,
“Creating content for one market is one thing, but sending that content on a world tour is another. Pam is the authority on global content marketing and her book helps marketers truly achieve global success.”
Jason A. Miller,Linkedin
“A valuable guide to understanding how to develop your global content effectively.”
