Workshop: Effective Content and Social Media Marketing

WHY YOU NEED TO TAKE THE WORKSHOP?
Are you overwhelmed with the rapid changes of modern marketing landscape? Are you interested in best practices and case studies of content and social media marketing?

Two different 3-hour sessions offered by Pam Didner packed with useful tips, ideas and tools will help you tackle your marketing challenges. Take the opportunity to sharpen your marketing skills.

The morning session covers an overview of the current marketing landscape in earned, paid and owned media. Pam will discuss how to use and re-use content effectively in different marketing channels. The afternoon session drills down how to leverage content for your social media marketing efforts. You will be able to take the materials and apply to your job real-time.

Here is the workshop session detail. You have the choice of taking one and/or two sessions. It’s totally up to you!

Pam Didner - Content Marketing Keynote Address

SESSION #1 – 3.5 Hours

The 7-Step Guide to Effective Content Marketing

Session Description:>

This in-depth course will teach you what you should do to evaluate your current content, create an editorial plan and establish a communications process with your marketing peers and internal stakeholders. You will also learn the best practices for content creation, content repurposing, and how to apply content effectively across owned, earned, and paid media channels. Packed with practical examples, case studies and how-tos.

After this 3.5 hour workshop, you will be able to:

  • Create a plan using the 4Ps of content marketing
  • Understand the role of earned, owned, and paid media for your businesses
  • Use content to reach business goals
  • Understand the role of personas and community in your content plan
  • Identify key elements to incorporate into your content marketing plan and create one!
  • Repurpose content
  • Identify what type of content works best across channels

SESSION #2 – 3.5 Hours

THE 5-ELEMENTS GUIDE FOR EFFECTIVE CONTENT MARKETING & SOCIAL MEDIA SYNERGY

Session Description:

This in-depth workshop is fully packed with tips and case studies which will teach you how to use 4+1 system to create meaningful business content, what creatve ways to use to repurpose existing content. You will also learn about the content types, effective ways to search and curate content for your social media and best practices to produce your editorial plan. Plenty of tips and case studies to help you do your job better!

AFTER THE SESSION, YOU WILL BE ABLE TO:

  • Leverage different content for social media success
  • Align social media objectives with the overall business objectives
  • Shape content editorials by providing social media insights
  • Identify and translate your company’s business objectives to your team’s objective
  • Connect the dots between social media and content
  • Customize Buyer’s Personas for Social Media communication
Pam Didner On Stage At Internet Hungary

OK, YOU ARE INTERESTED IN ATTENDING TWO SESSIONS!

THAT'S GREAT! IF YOU WANT TO TAKE TWO SESSIONS, WE OFFER CHF60 DISCOUNT!

A LITTLE MORE ABOUT THE WORKSHOP…
The session size will be limited to 20 people with cozy and relaxing group discussion settings. Snacks and juice will be provided during the session. Please join us for cheese and wine after the afternoon sessions. Get to know and network with some of your marketing peers in Geneva. A little “merci” chocolate will be our thank-you token for attending the sessions. Yes, this session will be conducted in English. Don’t worry! As long as you can understand English, you should be able to understand the session. You can even ask your questions in French and German, I will find a way to understand. I promise!

Pam Didner Content Marketing - Office Space
kitchen table with snacks
Merci chocolate with hearts

WHO Is PAM DIDNER ANYWAY?
Pam Didner is a content marketing expert, author, speaker and adjunct professor. As a former Global Integrated Marketing Strategist for Intel, Pam Didner knows how to plan, produce and deliver global marketing success and efficiency.

She led Intel’s Enterprise product launches and worldwide marketing campaigns. She is a practical expert at creating successful global marketing plans that meet local marketing needs.Her international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. Didner was selected as one of BtoB’s Top Digital Marketers in 2011 and 2012. ‘Global Content Marketing’ was named one of The Top 10 Marketing Books of 2014 by Inc. She also teaches “Content Marketing” at West Virginia University. She also shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.If you still have more questions – Ask away! Send me a quick e-mail at [email protected] or just google “Pam Didner“.


FEEDBACK FROM PAST ATTENDEES

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MARISA BROWN
Marketing Project Manager
XPO Logistics

“Thank you for a wonderful and informative workshop. The information you shared is most helpful and will be put to good use immediately!

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SCOTT TOWNSEND
Senior Marketing Director
Opal Labs Inc.

“[Pam’s] workshop was very well run and packed full of useful information.”

Content Marketing Testimonial Headshot

BREANNA JACOBS
Director of Conference Production
Global Strategic Management Institute

[Pam] always put 100% into her workshops and presentations, bringing great value to attendees. She also goes the extra mile to connect people she thinks might be able to collaborate together.”

IF YOU STILL HAVE QUESTIONS...

Send me a quick e-mail!