I spoke at the Content Marketing World Conference in Columbus, Ohio last week.  During the conference I shared Intel’s editorial and content creation process.

Three key takeaways:

  • Design content with scalability in mind

Balance of Global vs. Local

  •  Create content roadmap

Differentiate sell-in, sell-through and sell-to content

  •  Geos are your BFFs

Collaborate from editorial planning to content creation

Most importantly, understand your audiences’ concerns.  Make an effort to create content that addresses their concerns and needs.

Enter your email, get the latest marketing updates & tips and the first chapter of my Global Content Marketing book for free.

  • This field is for validation purposes and should be left unchanged.

Pam Didner

Posted on

September 10, 2012

Content Marketing, Global Marketing Blog, Localization, Marketing Know-Hows