I spoke at the Content Marketing World Conference in Columbus, Ohio last week. During the conference I shared Intel’s editorial and content creation process.
Three key takeaways:
- Design content with scalability in mind
Balance of Global vs. Local
- Create content roadmap
Differentiate sell-in, sell-through and sell-to content
- Geos are your BFFs
Collaborate from editorial planning to content creation
Most importantly, understand your audiences’ concerns. Make an effort to create content that addresses their concerns and needs.