I spoke at the Content Marketing World Conference in Columbus, Ohio last week.  During the conference I shared Intel’s editorial and content creation process.

Three key takeaways:

  • Design content with scalability in mind

Balance of Global vs. Local

  •  Create content roadmap

Differentiate sell-in, sell-through and sell-to content

  •  Geos are your BFFs

Collaborate from editorial planning to content creation

Most importantly, understand your audiences’ concerns.  Make an effort to create content that addresses their concerns and needs.

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Author

Pam Didner

Posted on

September 10, 2012

Category
Content Marketing, Global Marketing Blog, Localization, Marketing Know-Hows