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“Shrewd print and out-of-home ads communicate their core messages through something unexpected.”

The “unexpected” element can be:

Of the 24 Clever Print Ads, I found several can be scaled to other countries with minimal localization and translation: Don’t use your phone, when you drive; When you smoke, your babies smoke, Just because you can’t see it, doesn’t mean it isn’t there.

Print and billboards may not be as hot and popular as on-line advertising, but they are still powerful media, if done in a creative or interactive way.

Here is another link for your pleasure browsing:

40 Absolutely Brilliant Billboard Ads

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Author

Pam Didner

Posted on

October 30, 2013

Category
Content Marketing, Global Marketing Blog, Marketing Optimization