“Shrewd print and out-of-home ads communicate their core messages through something unexpected.”
The “unexpected” element can be:
- Compelling visuals that create illusions (Red Cross Transparent Billboard)
- 3D technology (Maker’s Mark: Liquor)
- Practical values to local audiences (Billboard creates drinking water)
- Local elements incorporated into billboard design (Ford Mustang Fast)
- Simple, yet impactful visuals with smart copy (24 Clever Print Ads) Note: Van Gogh Museum coffee ad is very clever, it took me 5 seconds to get it. LOL
Of the 24 Clever Print Ads, I found several can be scaled to other countries with minimal localization and translation: Don’t use your phone, when you drive; When you smoke, your babies smoke, Just because you can’t see it, doesn’t mean it isn’t there.
Print and billboards may not be as hot and popular as on-line advertising, but they are still powerful media, if done in a creative or interactive way.
Here is another link for your pleasure browsing: