China, United States, global content. content marketing, global marketing, social media, digital marketing

What is China’s Social Media Landscape?


I recently gave a talk on China’s social media landscape at the Content Marketing World. In 2010, China surpassed Japan and became the 2nd largest economy in the world. Yet, this country is somehow misunderstood or misrepresented by the western media.

In this deck, I provided fun stats about the Chinese social media landscape. To put things in perspective: China has ONE time zone, while the US has nine. The US has approx. 10 cities with a population > 1M people, while China has >190 cities with a population > 1M people. Although Google, Facebook, YouTube, WordPress and other social media platforms are banned on China’s social media network, their homegrown social media tools are arguably better than ours. They are not really missing out on the social media party.

In some ways, Chinese are no different than us. We all love our mobile devices and spend hours on the following online activities.

China, global content. content marketing, global marketing, social media, digital marketing

We are also very similar in pursuing happiness, health, career advancement, financial stability and the well-being of our families. Yet, there are cultural differences, language barriers, religious beliefs, laws and regulations, which drive us apart. When we explore content to scale, it’s important to focus on the commonalities from the get go to drive some degrees of consensus before we focus on our differences and uniqueness.

Check out my presentation with fun visuals.

Bonus: I also discovered the following resources beneficial to further understand the Chinese social media landscape:

Blog: provides great insight on China Social Media:

YouTube Channel: China How It Is by Serpentza

Video: The Chinese Social Media Landscape:

Video: The Social Media Landscape in China:

Video: The economist: China and the Internet:


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Pam Didner Headshot

Pam Didner

Posted on

September 24, 2014

Social Media
  • Sandy Didner

    Your slide show is brilliant.

  • That is a real good PPT on China today.

    • Greg, I am so glad that you enjoyed it.

  • John Ashford

    Thank you so much for sharing such very informative social media infographic. For businesses trying to succeed on this market, knowing the social media landscape is a must. For 2015 there are a few points this infographic has. For one, WeChat has gained in popularity.

    • Pam Didner

      John- You are welcome. I am so glad that you enjoyed it. Agree with you that WeChat is making its mark.