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Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  Ok, this is Episode 90. I can’t believe that I am only 10 episodes away from 100. It’s certainly been a journey.

Here are 3 big lessons learned from doing 90 episodes:

1.     Unlike blog posts, it’s much harder to edit podcast episodes after publishing

I consider myself a writer, not a podcaster or a voice professional. Like many people, I don’t particularly like the sound of my own voice. Vocal recording is not something I do naturally. From my perspective, blog writing is so much easier. If I find myself unhappy with a blog post after publishing, it’s a simple task to change it at any time. No sweat!  For podcasting, when I finish recording, there is post-production to finalize the recording, so changing is a much more involved process. Producing a podcast is also more expensive than writing a blog post.

2.     Podcast script writing is different than the writing of a blog post

In my earlier episodes, I took some of my blog posts and recorded them as they were. Ok, that was a mistake.  Podcast scripts are different than blog posts. For a podcast, you need to get to the point much sooner. You need to keep it flowing like a conversation, not necessarily like an essay. For a similar topic, I need to write a blog post, then I need to write differently for a podcast script. It’s double the amount of work. Well, I become better over time, but it’s still an effort. The biggest benefit of writing a podcast script is to train myself to write differently and

3.     It helps me structure my answers in a succinct way

Another benefit of doing podcasts, especially my format of answering one marketing question in 7 minutes or less, is that it helps me think through my answers logically and structure them in a succinct way. It has helped me tremendously to prepare for media interviews that I do online or offline. I am less nervous and more comfortable talking to others while being recorded. In addition, the practiced from recording audio episodes helps in all aspects of my presentation delivery.

Before I kicked off my podcast, I didn’t know what format of podcast I wanted to do. As much as I wanted to interview guests on my podcast or partner with another marketer to debate and discuss marketing challenges, the logistics, coordination, and cost wouldn’t be sustainable for me. Therefore, I selected a show format that gives me better control: which is just me talking, answering one question at a time in about 7 minutes. Ok, it may not be as flashy as I’d like, but the logistics are sustainable and I have more within my control. Plus, my target audience is B2B marketers. If they read or listen to something, they want actionable takeaways. That’s something I can do for them.

The ugly truth is that I stayed away from podcasts for a long time. I didn’t want to expose myself to others on a platform that I was not good at yet. For writing, I can hide behind the curtain and make changes whenever I want. For podcast, you can’t hide. What you record is what you get, even with awesome post-production edits. I wouldn’t say that I am very good now, but I’ve certainly come a long way since my first episode.

Over time, I actually learned to enjoy the process of recording and answering people’s questions. My original goal was to hit 100 episodes. Well, I’m close and we’ll see how far I can go.

If you have any questions, you know where to reach me. Just google Pam Didner.

Again, if you like the podcast, please share with your friends and colleagues, leave a review and comments on iTunes. It will mean a lot to me.

Before you leave, make sure to check out the previous podcast episodes!

So keep hustling, my friends. You got this.


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