Podcast – 7 Min MKT with Pam

Get a dose of digital, content marketing and sales enablement through her intriguing personal stories. Send her your marketing questions, She will answer them.

The Importance of Understanding Martech
Episode 85
The Importance of Understanding Martech

We all know technology is important, we use it every day. But, as marketers, we are overwhelmed by the continuing…

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ABM, Sales, and Customer Experience
Episode 84
ABM, Sales, and Customer Experience

Sales is about building human-to-human connections. ABM, Sales, and Customer Experience takeaways from Kyle Porter, CEO of Salesloft, at SaaStock…

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4 Key Elements for Successful Website Overhaul
Episode 83
4 Key Elements for Successful Website Overhaul

Tatianna is going to lead her company’s website overhaul this year. She asked me what she needs to pay attention…

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Qualified Leads: Reduce Tension Between Sales and Marketing
Episode 82
Qualified Leads: Reduce Tension Between Sales and Marketing

Someone filled out a question card at my workshop without leaving a name, but I like the question: “How to…

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How to Get your Marketing Peers to Support Sales?
Episode 81
How to Get your Marketing Peers to Support Sales?

I’ve discovered that, in enterprises, budget, business goals and measurements influence how marketers behave and function as a team. If…

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Join Me at Interact19, MAICON and CMWorld
Episode 80
Join Me at Interact19, MAICON and CMWorld

If you are in marketing supporting sales, you should attend Interact19, MAICON, and CMWorld. Use the promo codes for discounts…

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Help Sales Find Content They Need
Episode 79
Help Sales Find Content They Need

At B2B Marketing Exchange Conference, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales…

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Fix Your Marketing Execution Gap
Episode 78
Fix Your Marketing Execution Gap

Early in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B…

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Don’t Be Afraid, Just Be Sincere
Episode 77
Don’t Be Afraid, Just Be Sincere

When I started my business 4 years ago, I was hesitant to send out an email as well. To make…

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Sales Enablement: Where to Start as a Marketer?
Episode 76
Sales Enablement: Where to Start as a Marketer?

Andie from the UK sent me a LinkedIn messaging: “Hey Pam, I've been following you on Twitter for a while, and…

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Marketers Can Make An Impact on Buyer Research and Sales Engagements
Episode 75
Marketers Can Make An Impact on Buyer Research and Sales Engagements

B2B buyers spend just 17% of their time meeting with potential suppliers, while 45% of their time is spent researching…

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Making Career Transition to An Independent Consultant
Episode 74
Making Career Transition to An Independent Consultant

A friend’s friend, Ryerson, reached out to me and wanted to know how to make the transition from a corporate…

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