Podcast – 7 Min MKT with Pam

Get a little dose of B2B, digital, content marketing and sales enablement 7 minutes at a time. Send her your questions, She will answer them.

Search and Content Marketing
Recently, I attended MozCon, a search conference, hosted by Moz.  One of the speakers was Amy Hebdon, who specializes in
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ABM Examples - Ep 49 7 Min Marketing
Three ABM Examples
Download Welcome to another episode of 7-Minute Marketing with Pam. My Name is Pam Didner.  I love sharing a little
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PowerBlanket Sales Enablement
Download Welcome to another episode of 7-Minute Marketing with Pam. Pam Didner here. I love sharing a little dose of
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Marketing Takeaways from Jeff’s Visit
As marketers we can find marketing takeaways pretty much everywhere if we look carefully. In this episode of 7 Minute
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My Podcasting Process
My friend, Mike, wants to launch a podcast. He asked me how much time I spent on my podcast and
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Sales Operations and Sales Enablement
Some organizations tuck Sales enablement into Sales operations. Others keep the groups separate. So, what is the difference between sales
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Repurpose Content to a Different Format
To repurpose content, repack and reuse it requires a lot of thought, just like any original content that you create.
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Writing a Complex Brief
Tricks,tips and messaging framework for writing a complex creative brief. Listen to this 7 Min Marketing episode and learn all
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What Have I Been Working On
What have I been working on?  How would you answer that question when someone asks you what have you been
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Marketing-Enabled Sales
How do you draw the line between arming sales with marketing material and getting inundated with too many requests. Learn
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Machu Picchu Takeaways
Download Welcome to another episode of 7-Minute Marketing with Pam. Pam Didner here. I love sharing a little dose of
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Lima Peru Takeaways
I stayed in Lima for a couple of days before my trip to Machu Picchu and learned some interesting trivia
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Marketing Plan vs Global Marketing Plan
This week, I had an interview with Jim and Lee from Moravia. One of the questions was: “Pam, what is
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Creativity and Constraint
While I was speaking at the Clever Content Conference in Copenhagen this April, my friend, Christian, proudly showed me his
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Publishing a Book
People approach me all the time asking about how to write a book and get it published. I want to
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3 Marketing Lessons From Visiting the Chatsworth Manor
After speaking at the Cleve Content Conference in Copenhagen, I met up with a good friend in Manchester. She suggested
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What is AI?
Recently, I did a keynote presentation about Humans vs. Machines. There are many different interpretations, different levels and different perspectives
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Datamining Warm Leads in Your Database
Finding warm leads is no longer just marketing or inside sales’ job. In this episode of 7 Minuye Marketing I
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The Relationship Between Lead Definition and Your Website
I had a chance to talk to, William Wickey, Head of Content and Media Strategy at Lead Genius, who relayed
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Being Lonely
A friend asked me if I feel lonely working for myself. It’s funny that question has never popped into my
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Use Co-Marketing to Drive Sales: B2C and B2B Examples
I am a firm believer that the function of marketing is to grow business and support sales. Here are some
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Be a Problem Finder, Not a Problem Solver
I was reading a great sales book by Erik Peterson, Three Value Conversations. One thing that struck me is the
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Learn From Your Past
Some listeners may know that I am writing my 2nd book. I have to say writing is hard. Not only
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How can Brand Guide Help Sales Enablement?
A listener, Ally, working in a small software company, is working on a brand guide. She asked how to demonstrate
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How To Find the Topic for Your Next Book
One listener, Lisa, knows that I am writing my second book. She posed a question, “how did you come up
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How Do I Conduct a Content Audit?
How do you conduct content audit? Three types of content audit, and why it's important to take time to do
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Da Vinci and the Marketer
Let me share with you my Da Vinci story. Here is me in the beautiful valley in France, surrounded by
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What is Sales Enablement?
At my last episode, I shared the exciting news that I started writing my 2nd book. The book is going
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My New Year’s Resolutions
Happy New Year! Can you believe it? It's 2018. I don't know about you, but I have this love-and-hate relationship
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What Writing My Second Book is Teaching Me About Sales Enablement
For today, I want to share some exciting news. I signed up with a publisher to work on my 2nd
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Define Core Values
This week, I want to share something I read from the book of Verne Harnish, “Mastering the Rockefeller Habits.” Verne
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What are the Skillsets Required for Modern Marketers?
This week question: “What digital roles/skills/capacities focus areas will large brands need to master in order to effectively market to
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A Letter to Laura
I got the following e-mail from one of my students, Laura: I had you in class a few months ago.
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When Sales Met Marketing
On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales
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It’s Time to Map Your Marketing Workflow
Increasing conversions is not only about replies to your customers’ angry tweets on Twitter, you need to focus on understanding
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Is Content Marketing about EIEIU or CEBIEIU?
Do you know what EIEIU and CEBIEIU stand for? Learn more how to use them to shape your content marketing
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Situational Fluency
With pretty much almost all human knowledge on the Internet and at our finger tips, buyers know more about us
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Standardizing Content
This is something that we struggle to find a balance in scaling content across region. There is no right or
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What is the best way to open a presentation?
Really, there is no right or wrong way to approach your opening, the most important thing is to BE you! 
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Making a living as an independent consultant
If you ask different independent consultants, you’ll get different answers. But for me, here are the 4 categories of my
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Building close relationships with your teams in other countries
The best way to build close relationships with your team is having regular face-to-face meetings. If your travel budget allows,
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What does a CPA have to do with marketing
Thierry and I were having dinner in Paris. He listened to a podcast interview I did and I mentioned a
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Marketing Plan 2-pager: Part 2
Senior executives are very busy. They may not be 100% up-to-date about your plans. Before presenting a marketing plan, it’s
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Marketing Plan 2-pager: Part 1
I’ve presented hundreds of marketing plans to senior mgmt. The lesson I’ve learned was that it’s important to have 1-2
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Gut vs. Data when making marketing decisions
For anything Search Engine Optimization (SEO) and search related, I tend to follow the data. I make an effort to
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Plan vs. Planning
This topic came up while I was talking to one of my clients the other day. I asked how she
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Leading a marketing team to consensus
When I was an operations manager, I was tasked with organizing a winter party for 200 people with help from
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Making the transition from traditional to digital marketer
I started out as a marketing operations manager. I did mostly back-end stuff, meaning I set up tools, processes, vendor
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Applying content marketing to sports marketing
Modern sports marketing is no longer confined to big stadiums or fun events. Sports fans follow their teams and share
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Dealing with marketing burnout
After 20 years at a big corporation, I decided to work for myself. It sounds romantic but, when you are
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