Podcast – 7 Min MKT with Pam

Get a dose of digital, content marketing and sales enablement through her intriguing personal stories. Send her your marketing questions, She will answer them.

Does sales-enablement training belong in the HR group?
Episode 59
Does sales-enablement training belong in the HR group?

Here is the reality, with the rise of technology, training is no longer confined to classroom settings or online courses.…

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Content Marketing and Apple Store Classes
Episode 58
Content Marketing and Apple Store Classes

In my last episode, I talked about a class I took on how to take better photos using my iPhone.…

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The Similarities Between Taking Photos and Content Marketing
Episode 57
The Similarities Between Taking Photos and Content Marketing

I wanted to learn some new tricks to take better photos using my iPhone. I knew that Apple stores offered…

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3 Lessons From Relaunching My Website For the 4th Time
Episode 56
3 Lessons From Relaunching My Website For the 4th Time

Hard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched…

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New Messaging
Episode 55
New Messaging

Some listeners know that my 2nd book, Effective Sales Enablement, will be available in October. While working with the publisher…

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Marketing and Depression
Episode 54
Marketing and Depression

As marketers, we are always trying new ideas and technologies. Sometimes, it works, and sometimes it creates a major setback.…

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Scale Branding
Episode 53
Scale Branding

This week, one listener, Jim, asked me about branding. “Companies with very strong brands want to maintain their brands across…

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Know Your Analytics Tools
Episode 52
Know Your Analytics Tools

Here's how my new found understanding of Google Analytics led to the restructuring of my own dashboard, goal setting and…

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Everything is Connected
Episode 51
Everything is Connected

Frequent listeners know that I practice yoga on a regular basis. Attending classes in two studios, I get opportunities to…

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Search and Content Marketing
Episode 50
Search and Content Marketing

Recently, I attended MozCon, a search conference, hosted by Moz. One of the speakers was Amy Hebdon, who specializes in paid…

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Three ABM Examples
Episode 49
Three ABM Examples

I was requested by a client to create an eBook for account-based marketing. The client asked if I could add…

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PowerBlanket Sales Enablement
Episode 48
PowerBlanket Sales Enablement

I believe that marketing elements, if used right, can support sales and show impact directly. I am always looking for…

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