Podcast – 7 Min MKT with Pam

Get a dose of digital, content marketing and sales enablement through her intriguing personal stories. Send her your marketing questions, She will answer them.

How to Build Your Own Sales Prospect Pipeline
Episode 93
How to Build Your Own Sales Prospect Pipeline

About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Ruben, who came to…

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How to Create and Evaluate Your MarTech Stack?
Episode 92
How to Create and Evaluate Your MarTech Stack?

One of the mandatory requirements for modern marketers is to understand the technology side of marketing or martech. Modern marketing…

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How Can Marketing Help Sales and Vice Versa?
Episode 91
How Can Marketing Help Sales and Vice Versa?

Chris asked me this holy-grail question: how can marketing help sales and vice versa? Well, the question is very abstract.…

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Three Big Lessons From Doing 90 Podcast Episodes
Episode 90
Three Big Lessons From Doing 90 Podcast Episodes

Before I kicked off my podcast, I didn’t know what format of podcast I wanted to do. As much as…

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How to Support Sales as a Marketer
Episode 89
How to Support Sales as a Marketer

I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales.…

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How to Understand Your Company’s MarTech Stack?
Episode 88
How to Understand Your Company’s MarTech Stack?

Do we care about the complete martech stack? Well, if you want to foster your strategic thinking, you need to…

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The ONE reason for Sales and Marketing Misalignment
Episode 87
The ONE reason for Sales and Marketing Misalignment

I had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created…

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Voicify, Strala, and Alyce
Episode 86
Voicify, Strala, and Alyce

When I went to Martech West in the San Jose Convention Center early April, I did my rounds and talked…

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The Importance of Understanding Martech
Episode 85
The Importance of Understanding Martech

We all know technology is important, we use it every day. But, as marketers, we are overwhelmed by the continuing…

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ABM, Sales, and Customer Experience
Episode 84
ABM, Sales, and Customer Experience

Sales is about building human-to-human connections. ABM, Sales, and Customer Experience takeaways from Kyle Porter, CEO of Salesloft, at SaaStock…

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4 Key Elements for Successful Website Overhaul
Episode 83
4 Key Elements for Successful Website Overhaul

Tatianna is going to lead her company’s website overhaul this year. She asked me what she needs to pay attention…

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Qualified Leads: Reduce Tension Between Sales and Marketing
Episode 82
Qualified Leads: Reduce Tension Between Sales and Marketing

Someone filled out a question card at my workshop without leaving a name, but I like the question: “How to…

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