Know Your Analytics Tools

Know Your Analytics Tools

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Many businesses use Google Analytics (GA) to measure website...
Writing a Complex Brief

Writing a Complex Brief

Download Welcome to another episode of 7-Minute Marketing with Pam. Pam Didner here. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I spent the past 10 days writing a complicated strategic brief on behalf...
The Relationship Between Lead Definition and Your Website

The Relationship Between Lead Definition and Your Website

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner, and I love sharing a little dose of B2B, digital and content marketing, seven minutes at a time. If you ask sales people “what they need from their marketing team?”, 10 out of...
Use Co-Marketing to Drive Sales: B2C and B2B Examples

Use Co-Marketing to Drive Sales: B2C and B2B Examples

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner, and I love sharing a little dose of B2B, digital and content marketing, seven minutes at a time. I am a firm believer that the function of marketing is to grow business and...
Define Core Values

Define Core Values

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner, and I am all about B2B, digital and content marketing. That’s what I do. And thank you for listening. Every week, I’ll pick one marketing question and attempt to address it with...