Our Team

Pam Didner


Pam is not your typical marketer. Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management to marketing, she has a holistic view of how a company runs. She thinks strategically and then translate the big picture into actionable plans & tactics.

Her book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.

When she is not running workshops and helping clients, she does Yoga 3-5 times a week. She also loves to eat and binge watch popular TV dramas.

Iva Ignjatovic


Iva, our digital marketing lead, has been helping individuals and companies of all sizes and types grow their business, brands, products and services since 1999. She pretty much grew up with the digital marketing revolution of the Internet.

She has helped companies achieve goals through social media by developing communities and generating leads. With digital presence, it’s all about data. She monitors and tracks data analytics and behavioral analytics and turns insights into relevant actions to refine existing strategies.

She has a large family: Two dogs, two cats, one pigeon.

Lisa Loeffler


Lisa, the goddess of biz dev and publicity, works with prospective and current clients and helps them with live events, speaking, workshops and influencer opportunities.  She’s worked with notable brands and clients including Vanderbilt University Medical Center, Keck Medicine, Columbia Sportswear, Dell, ExactTarget, Visit California and TapInfluence. Lisa also works with media organizations to assist them in event planning and building curriculum at events including Content Marketing World, Social Media Marketing World and BarkWorld.

She has more than 10 years of experience in social media, content, influencer and digital marketing, as well as a wide breadth of knowledge in her previous life in legacy marketing, advertising and public relations.

Lisa lives in sunny Flagstaff, Arizona with her fur-based nuclear family and loves traveling at every opportunity, especially to anywhere adjoining a large body of water.

Alex Schmidt


Alex is the technical guru of the team!

He was a former Hosting Team Lead, providing worldwide 24/7 technical support via chat or email for one of the best companies in the world. He knows how to optimize the back-end of your websites. He also provides exceptionally high-quality support for various IT related issues with hosting, email and domain management, website development, Wordpress administration, etc.

You name any type of website design and support, he has very likely done it.

Our Clients