Interview with Bernie Borges
Bernie posed the following questions. If you can listen to the 30 min podcast, it will be GREAT! If not, you can listen to specific questions, I listed time index for specific questions below.[1:57] What role does content strategy play in a modern global enterprise? [3:30] How do you implement global content strategy? [6:00] How do you orchestrate a global marketing plan so that it meets local marketing’s needs? [9:00] You mentioned the 4 P’s of Global Content Marketing. Can you touch on the aspect of Perfect (“measurement”)? [15:10] How do different groups work together for global content marketing efforts? [18:00] Pam, you are an ex-CPA and held various positions from finance, accounting, purchasing, operations, planning to marketing strategy, how does that diverse background help you as a marketer? [20:50] What is your proudest accomplishment as a global integrated marketing strategist? [22:22] Here is the “one thing” question. If there is one thing you can change about how the business is conducted at any level, what would that be?’’
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