digital marketing, content marketing, marketing, innovation, marketing innovation, technology, global marketing trends

Marketing Innovation: A Digital Media Explosion

 

Marketing innovation solves some of the most complex challenges we have ever faced as a society and a global community. Marketing innovation almost takes place daily with the explosion of channels we use to gather, consume and share information we need to stay on top of current and future trends in order to exceed client needs. Below is a collection of articles that includes tips for staying on top of innovation, a case study and how to prepare for marketing in 2020.

5 Ways To Be More Innovative In The Digital Age

Global content marketing innovation

The following guest post is by Shama Kabani, a business strategist for the digital age, and serves as founder & CEO of The Marketing Zen Group (a full service web marketing & digital PR firm). She is also the author of The Zen of Social Media Marketing (3rd edition). Tweet This!

Read More at Forbes

marketing innovation

 

Five Innovation Trends For CMOs

marketing innovation and digital media

This article is by Lisa Nirell, chief energy officer at EnergizeGrowth, a marketing consultancy; speaker; and author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. The digital marketing train has left the station. Thankfully, more than 7,000 eager passengers jumped aboard the fast-moving Adobe Digital Summit last […] Tweet This!

Read More at Forbes

marketing innovation, tips, best practices

See How BuzzSumo Uses Their Product as Their Marketing Platform

digital channels examined in marketing innovations

Depending on our job descriptions, our goals and our budgets, we all use a mixture of tools to create, promote or measure content. One tool that I’ve started using is BuzzSumo. I use it to discover content that’s been heavily shared, find influencers for niche topics, receive targeted content alerts based on keywords and to check on specific sites’ content performance. Tweet This!

Read More at www.pamdidner.com

content marketing innovation

Are you ready for marketing in 2020?

innovation marketing technology and platforms

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Tweet This!

Read More at The Guardian

marketing innovation tips and best practices

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Author

Pam Didner

Posted on

March 23, 2015

Category
Global Marketing