eBook: A Quick and Easy Framework
For Marketers To Enable Sales
When marketers ask their sales teams what marketing can do for them, 10 out of 10 salespeople would say, “give us MQLs (Marketing Qualified Leads)!” Although lead generation may be the only thing that sales teams truly care about, salespeople need to understand that MARKETING CAN DO SO MUCH MORE than just generate leads.
In my book, Effective Sales Enablement, I discuss multiple ways that Marketing can enable sales and boost sales conversions, such as providing a crisp MQL definition, supporting account-based marketing, mapping relevant marketing content to the Sales Journey, integrating martech and sales tech tools and more. If you are interested, check out the book on Amazon.
In the meantime, here is a quick and easy framework that marketers can use to enable their sales teams. If you are a sales enablement manager or part of the sales team, this eBook provides insights on how to better work with your marketing team. If you are a marketing manager, this ebook provides a framework to generate creative ideas to better support your sales team. So, check out the eBook.
If there is any way I can provide assistance, please reach out and schedule a free call with me.