“In the Brave New World of Marketing…
You can connect the dots by experimenting with technology and creativity to look forward.”

I had the pleasure of speaking at DemandCon on 9/30.  Please contact me if you would like to view the presentation. 

My speech was entitled “Connect the Dots”.  I discussed what “creative” dots to connect for new kinds of demand gen.  I hope to encourage marketers to think about demand gen in a different light.

New kinds of demand gen start with a creative ideas to help your customers.  Connect that idea with technology/mobile devices, fun and interactive experiences.

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I shared examples of Home Plus and Meat Pack.  I also talked about how to apply Meat Pack and Home Plus demand gen lessons to BTB.

In Summary, “technology” is one of the core dots to move your marketing forward.   That’s what innovation is all about!

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Author

Pam Didner

Posted on

October 1, 2013

Category
Content Marketing, Global Marketing Blog