“In the Brave New World of Marketing…
You can connect the dots by experimenting with technology and creativity to look forward.”
I had the pleasure of speaking at DemandCon on 9/30. Please contact me if you would like to view the presentation.
My speech was entitled “Connect the Dots”. I discussed what “creative” dots to connect for new kinds of demand gen. I hope to encourage marketers to think about demand gen in a different light.
New kinds of demand gen start with a creative ideas to help your customers. Connect that idea with technology/mobile devices, fun and interactive experiences.
In Summary, “technology” is one of the core dots to move your marketing forward. That’s what innovation is all about!