What do internal communications have to do with superb content marketing?
At first glance, not so much. But when you think about it, internal communications are a critical part of the content marketing process. That’s why Express Writers and I decided on a TweetChat topic to cover some important tactics for internal communications and content marketing. We had a great one-hour discussion with the community members.
It was a lot of fun! Here are some highlights, but make sure to check out the full recap on Express Writers website. You’ll find valuable tips and insights from the tweetchat participants.
Q1: Why is internal communication so important for successful content marketing? #ContentWritingChat pic.twitter.com/5tqPUI2PLN
— ContentWritingChat (@writingchat) April 4, 2017
A1 #communication is the key for clear & effective messaging, which is the basic requirement for any #ContentMarketing #ContentWritingChat https://t.co/AKjP3KMdft
— Varun Kumar 🎶 (@DigitalVK) April 4, 2017
Q3: What are some key steps to take in creating internal communications tactics? #ContentWritingChat pic.twitter.com/VO3ZLTpVd3
— Express Writers (@ExpWriters) April 4, 2017
A3 Key steps:
-Align on comm. objective
-Agree on strategy & tactics
-Execute tactics
-Host Regular meeting/follow up#ContentWritingChat— Pam Didner (@PamDidner) April 4, 2017
A3 Make sure internal communication is a true two-way flow, accepting inputs and being flexible without hierarchy bias. #ContentWritingChat
— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) April 4, 2017
A3: Make sure everybody has the chance to speak their mind. #ContentWritingChat pic.twitter.com/PSN0cEH7pD
— Roslyn Wertheimer 📸 (@RE_Wertheimer) April 4, 2017
Putting away your ego is a must! Clashing egos can end a good team and good ideas #ContentWritingChat
— HeyOrca! (@HeyOrca) April 4, 2017
A6a Procedures: frequent meetings! Bring in all your staff and hear contributions. Excellent content will create itself. #ContentWritingChat
— Julia McCoy (@JuliaEMcCoy) April 4, 2017
Q7: How can you connect tactics with content marketing goals? #ContentWritingChat pic.twitter.com/je5fwoz15k
— ContentWritingChat (@writingchat) April 4, 2017
A7: Same way you do with anything else — start with the goals and work backwards on how to best achieve them.#ContentWritingChat https://t.co/EbhOXitHi4
— ThinkSEM (@ThinkSEM) April 4, 2017
A7 We can only track tactics when back-end/tools are connected. MKT automation, content mgmt tool integrated to CRM. #ContentWritingChat
— Pam Didner (@PamDidner) April 4, 2017
Q8: What are some important metrics that will help us optimize and track our success? #ContentWritingChat pic.twitter.com/ORRHnTwQKM
— Express Writers (@ExpWriters) April 4, 2017
A8: It'll be different for every business because they all have different goals. There's no catch-all success metric. #ContentWritingChat
— Mallie Rust (@malliefe2o3) April 4, 2017
After reading the full recap you’ll still have some questions.
Check out my ebook How to Develop a World-Class Internal Communications Plan.
You can also download the free first chapter of my book: Global Content Marketing. You can also contact me via the contact form if you have any questions.
To connect with this great community, follow the official hashtag – #ContentWritingChat on twitter, and join the party every Tuesday 10am CST. See you there.
