I had the pleasure of speaking about ‘Using Big Data to Improve Content Marketing’ with Dr. Cheemin Bo-Linn at the Content Marketing World conference in Cleveland, Ohio on September 11th. This is the first time I created a conversational-like presentation with rich images. You should be able to go to the slides at your own pace to understand my point of view and the recommended five-step process. Check out my presentation above.
Cheemin, a good friend, co-presented with me at this conference. She took a different approach to tackle the topic of using Big Data to Improve Content Marketing. Therefore, she reached a different conclusion on who is King. Feel free to check out her presentation below.
So, Who is King? Big Data or Content Marketing? Love to hear your take.