I had the pleasure of speaking about ‘Using Big Data to Improve Content Marketing’ with Dr. Cheemin Bo-Linn at the Content Marketing World conference in Cleveland, Ohio on September 11th.   This is the first time I created a conversational-like presentation with rich images.  You should be able to go to the slides at your own pace to understand my point of view and the recommended five-step process.  Check out my presentation above.

Cheemin, a good friend, co-presented with me at this conference.  She took a different approach to tackle the topic of using Big Data to Improve Content Marketing.  Therefore, she reached a different conclusion on who is King.  Feel free to check out her presentation below.

So, Who is King?  Big Data or Content Marketing?  Love to hear your take.

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Pam Didner

Posted on

September 11, 2013

Content Marketing, Global Marketing Blog, Marketing Know-Hows, Marketing Optimization
  • Anton Buchner

    I believe relevance is King, which means consumer insight is primary. Then quality ‘relevant’ content is queen. Followed by Big Data capture and insightful analysis in order to feed the King!

  • Anton Buchner


  • Pam Didner

    Anton: I agree with you. Your points are valid!