I had the pleasure of speaking about ‘Using Big Data to Improve Content Marketing’ with Dr. Cheemin Bo-Linn at the Content Marketing World conference in Cleveland, Ohio on September 11th.   This is the first time I created a conversational-like presentation with rich images.  You should be able to go to the slides at your own pace to understand my point of view and the recommended five-step process.  Check out my presentation above.

Cheemin, a good friend, co-presented with me at this conference.  She took a different approach to tackle the topic of using Big Data to Improve Content Marketing.  Therefore, she reached a different conclusion on who is King.  Feel free to check out her presentation below.

So, Who is King?  Big Data or Content Marketing?  Love to hear your take.

Enter your email, get the latest marketing updates & tips and the first chapter of my Global Content Marketing book for free.

  • This field is for validation purposes and should be left unchanged.
Author

Pam Didner

Posted on

September 11, 2013

Category
Content Marketing, Global Marketing Blog, Marketing Know-Hows, Marketing Optimization
  • Anton Buchner

    I believe relevance is King, which means consumer insight is primary. Then quality ‘relevant’ content is queen. Followed by Big Data capture and insightful analysis in order to feed the King!

  • Anton Buchner

    frontfootconsulting.wordpress.com

  • Pam Didner

    Anton: I agree with you. Your points are valid!