Category: Social Media

How to Build a Social Media Calendar

How to Build a Social Media Calendar

Social media is not like a traditional marketing campaign in that you cannot do it for a period and then stop. Rather, social media marketing needs to be continuous. As such, it requires a certain level of planning. For the best results, a social media calendar will...
China’s Social Media Landscape

China’s Social Media Landscape

What is China’s Social Media Landscape? I recently gave a talk on China’s social media landscape at the Content Marketing World. In 2010, China surpassed Japan and became the 2nd largest economy in the world. Yet, this country is somehow misunderstood or...