Do you have a bucket list? I do. My bucket list is cursed. Nothing that I have had on my bucket list has ever been completed. Something always manages to get between my bucket list and me. That “something” always appears to be legitimate, too! I took the kids to the DisneyWorld instead of going to the Galapagos. I visited families during the holidays instead of waltzing away at the New Year’s Eve Le Grand Bal in Vienna. I spent weekends doing tedious house chores instead of writing a book. Hey, those tasks were important. I convinced myself that my bucket list could wait. Then, nineteen years passed and I still hadn’t checked anything off of my bucket list. Sad! Last year, I decided to break the curse and do something about my bucket list. I decided to tackle my bucket list item number 1, write a book. As much as I wanted to write a novel, I instead went with a sparsely covered topic about which I have a lot of hard-earned experience to share. I noticed that there are books about content marketing and global marketing, but there was no book about global content marketing. I thought, “Why don’t I write a book about global content marketing?” With a rough outline, I submitted my book proposal to McGraw-Hill and Wiley. Unfortunately (or fortunately), my contact at Wiley was on maternity leave and I missed her by a week. McGraw-Hill picked it up after reviewing my proposal. I will share the frustration of book proposal writing and the agonizing process of writing a book in later posts. It involved a lot of drinking…………green tea. It’s incredibly challenging to be a coherent writer without alcohol in the mix. After countless late nights, I did submit my manuscript on time. I still remember the moment I hit “Send” at 12:39 am on April 20th. I was thinking: “ Wow, I was really working on my bucket list and something will get done for once.” Well, I am not totally done yet. The book is currently in the typesetting stage and I am in the process of reviewing proofs. I am hoping the production stage will go smoothly and the book will be ready on 9/19. Cross my fingers. So, what is this book about? I created a global content marketing process framework to give marketers strategies and knowledge needed to scale content globally. After finishing this book, readers will:
– Become a better synthesizer with the ability to make content marketing effective across regions. – Look at and question marketing strategies from a content marketing perspective. – Be able to identify key actions and strategies to apply to projects or roles. – Be a better marketer by identifying the dots that others won’t see and connecting them in new ways.