For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, and account-based marketing, to marketing analytics and more.

More than 1000 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/25-2/27. Seriously, who doesn’t like to go to Arizona in February? Palm Trees and the Sun. It’s just perfect!! And the venue, Hyatt Regency Scottsdale, looks amazing.

B2B Marketing Exchange

This is my third time speaking at this event. I did a global content marketing workshop and a messaging framework session last year. Check out my workshop and session images below.

Pam Didner Speaker B2B marketing Exchange

Pam Didner Speaker B2B marketing Exchange

For this year, I created a brand-new workshop and a new session.

Workshop: How to Leverage Existing Marketing Elements to Support Sales

As you may know, my book, Effective Sales Enablement, covers many topics on how marketers can better support sales. As a result, for this workshop, I created a framework to show how marketers can support sales using existing marketing programs. The framework will help you think about your marketing elements from the lenses of salespeople.

With the rise of digital, the boundaries between sales and marketing are disappearing. As sales and marketing merge through technology integration, marketing’s role expands to:

  • Identify marketing elements that can be part of the sales discussion
  • Brainstorm marketing programs that can aid sales negotiations
  • Integrate sales and marketing through account-based marketing

Technology offers unique sales enablement opportunities to various digital marketing programs. Therefore, I’ll show you how to identify and incorporate these opportunities into your marketing elements.

After the workshop, you will be able to:

  • Evaluate your digital marketing channels with sales in mind
  • Create a list of questions to drive brainstorming with sales teams
  • Understand the collaboration process to drive account-based marketing (ABM)

A bonus point: I made my workshop FUN!  Come and check out.

Session: 5 Creative Ideas To Support Your ABM Initiatives

In addition to the workshop, I’ll also do a session on account-based marketing (ABM). A hot-topic for sales and marketing collaboration.

Many marketers work closely with sales to win strategic accounts. In general, Marketers create customized sales presentations or collateral to support account-specific sales engagements. However, there are so much more to account-based marketing. Furthermore, I’ll discuss how to drive integrated campaigns for account-specific outreach.

In addition, I’ll also talk about the pros and cons of several ABM approaches and share case studies and the best practices around:

  • strategic planning
  • message crafting
  • personalized content
  • campaign execution

The key topics that I’ll cover:

  • The ability to convert account-based insights to marketing outreach
  • Different approaches to personalize and customize content for sales
  • Ideas to further improve the collaboration of sales and marketing

If you are interested…

I’d suggest that you go to the B2B Marketing Exchange website to check out the list of workshops and sessions. If you are interested in coming, please use the promo code B2BMXDIDNER to get 25% discount.

So, save the dates, 2/25-2/27. Scottsdale, Arizona. B2B Marketing Exchange!

Promo code B2BMXDIDNER. 25% Discount

I’d love to see you there. #B2BMX. #sunshine


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