How to Build a Successful B2B Content Marketing Plan
Like all business models, B2B content marketing requires careful planning to undertake successfully. B2B content marketer’s rely heavily on their sales and account management teams to establish and strengthen customer and client relationships. Therefore, B2B content marketing needs to be purposeful, effective and provide solutions for the client. These articles share some helpful B2B content marketing tips as well as look at some of the best B2B marketing campaigns.
Of all the jobs in an organization, the marketing has to be the hardest. With job tenure typically under three years, the person and the role is under constant scrutiny. As one highly successful, serial CMO shared with me over lunch today, “everyone has an opinion, mostly uninformed, about everything you are or should be doing.”
This post was originally published on Relevance.com. In today’s modern workplace, it’s often not necessary to be physically on-site to get things done. Most of us communicate with our colleagues, peers and stakeholders via e-mail, conference calls, instant messaging and even video conferencing on an as-needed basis.
By Gordana Stok published February 24, 2015 There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable. In 2014, I had the pleasure to interview over 100 business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process.
Email Winner: Time Warner Cable Media Agency: Kernel (in-house) Campaign: “Tier 3 Automotive” This persuasive campaign from Time Warner Cable Media to auto dealers puts forward a series of compelling reasons to buy its service, using fun, clever, graphics; a personalized letter; a fact-packed sheet on women buyers and what they watch; and fast-paced video that demonstrates how TWCM’s multiple screens can help dealers move cars off the lot.