Content marketing is one of the most critical aspects of inbound marketing. While the quality of content has been preached for a long time, as of late almost all businesses have put a heavier emphasis on the importance of using quality content across platforms and focusing it around providing valuable information to current and potential customers. A successful content marketing campaign builds and fosters relationships with customers as well as establishes you as an expert in your field.
Check out the following articles focused on content marketing strategy, language and case studies:
Content Quality: The Essential Checklist
What Is Content Quality? 17 Attributes Your Content Needs 2014 is the year of content quality. Don’t take my word for it. Over a quarter of the marketing experts we surveyed noted that content quality was an important trend this year.
The Best Worst Words of 2013
The school that comes on my radar exactly once a year, Lake Superior State University, today released its 39th annual List of Words to be Banished from the Queen’s English for Misuse, Overuse and General Uselessness. Or, as I’ve renamed it, the Best Worst Words of 2013.
11 B2B Content Marketing Case Studies with Killer Marketing Performance
According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it.
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Content Strategy: 9 Secrets for Awesome Blog Post Titles
By Tracy Gold published January 23, 2013 If you’re like many content marketers, you may be missing out on a key part of a successful content strategy: excellent blog post titles. After agonizing over creating perfect, thorough, compelling content, it’s so easy to forget the title until the very last minute.
11 Must-Have Tools for Blog & Social Content Creation
Content creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years. Companies are now fully aware that simply distributing information on a regular basis is not enough.