by Pam Didner | Apr 30, 2019 | Content Marketing |
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. It’s... by Pam Didner | Apr 23, 2019 | Sales Enablement |
Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different Show how ABM can tie sales and marketing together Illustrate... by Pam Didner | Apr 16, 2019 | Sales Enablement |
AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our... by Pam Didner | Apr 9, 2019 | B2B and Demand Generation |
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with... by Pam Didner | Apr 2, 2019 | Sales Enablement |
In my previous blog post, I shared how Alteryx successfully integrated specific sales training elements into their corporate-wide new employee orientation. By doing so, they ensure new employees not just acclimate into corporate culture, but can also fully comprehend... 
