by Pam Didner | Aug 12, 2019 | B2B and Demand Generation |
Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and... by Pam Didner | Jul 16, 2019 | B2B and Demand Generation |
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green, one of the... by Pam Didner | Jul 9, 2019 | Sales Enablement |
I have huge respect for salespeople. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me.... by Pam Didner | Jul 2, 2019 | Sales Enablement |
A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a... by Pam Didner | Apr 30, 2019 | Content Marketing |
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. It’s... 
