by Pam Didner | Apr 16, 2019 | Sales Enablement |
AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our... by Pam Didner | Apr 9, 2019 | B2B and Demand Generation |
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with... by Pam Didner | Apr 2, 2019 | Sales Enablement |
In my previous blog post, I shared how Alteryx successfully integrated specific sales training elements into their corporate-wide new employee orientation. By doing so, they ensure new employees not just acclimate into corporate culture, but can also fully comprehend... by Pam Didner | Mar 27, 2019 | Sales Enablement |
The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating them to: Tell a relevant and personalized story to prospects Explain the company’s products and benefits Address prospects challenges and pain points In... by Pam Didner | Feb 5, 2019 | Sales Enablement |
Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their sales teams but unsure of how to get started. Since every marketer’s relationship with their sales team is different, your support... 
