by Pam Didner | Aug 14, 2018 | Sales Enablement
In my upcoming book, Effective Sales Enablement, I identified 12 trends (yes, 12 of them) on how sales professionals are changing their organizational structure, engaging with their customers, behaving online and offline, and conducting research in the future. For...
by Pam Didner | Aug 10, 2018 | Announcement
Content Marketing World (CMW) is less than 4 weeks away. As usual, I’ll be doing a session and a workshop. The session is about sales enablement and the workshop focuses on how to scale content across regions. If your job is working with other regions on content...
by Pam Didner | Jul 24, 2018 | Sales Enablement
Account-based marketing (ABM) is an ideal way to build synergy between sales and marketing teams. It allows the teams to work together on the same accounts. Same goal, same priorities, same resource allocation. Based on ITSMA survey results, almost 85% of marketers...
by Pam Didner | Jul 17, 2018 | Sales Enablement
When I think of interactive content, I envision the interactive education programs of the immersive virtual reality, OASIS (the Ontologically Anthropocentric Sensory Immersive Simulation) in Ready Player One. Based on the book, the whole world is in a dire situation...
by Pam Didner | Jul 11, 2018 | Sales Enablement
Sales and marketing. The best of friends, and the worst of foes. Ultimately, both of these teams are responsible for the growth of the company, and yet, we find ourselves in a situation reminiscent of the book, Men Are from Mars, Women Are from Venus: a relationship...
