by Pam Didner | Dec 10, 2018 | Sales Enablement |
Many of you know that my book, Effective Sales Enablement, was launched at the end of October. So far, I’ve received positive and less-than-positive comments by those who’ve read the book. Thank you! I’d like to take an opportunity to address some of the negative... 
by Pam Didner | Dec 4, 2018 | B2B and Demand Generation |
One of my favorite engagements is working with clients on their annual planning efforts. In general, my support comes into two forms: Work closely with senior executives to create their annual marketing strategy. Lead and facilitate a marketing group’s annual planning... 