by Pam Didner | Sep 19, 2018 | B2B and Demand Generation, Sales Enablement |
In a matter of a few short years, the popular understanding of artificial intelligence (AI) has evolved from murderous movie robots like HAL from 2001 A Space Odyssey or the relentless T1000 from Terminator 2, to the quirky digital assistant living in your phone that...
by Pam Didner | Sep 6, 2018 | B2B and Demand Generation |
Until now, my services and offerings have been for global content marketing, since my value proposition and ‘uniqueness’ is that I know how to help enterprises set up a process to scale content internationally. With the launch of my 2nd book, Effective Sales...
by Pam Didner | Aug 28, 2018 | Sales Enablement |
When you ask salespeople what marketing can do to enable sales, 10 out of 10 salespeople would say, “Give us high-quality leads.” Lead generation is only one piece of the sales-and-marketing puzzle, though. Marketing can do so much more than generate leads. One key...
by Pam Didner | Aug 21, 2018 | Announcement |
Hard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched my website for the fourth time. That’s pretty much one relaunch per year. I am not talking about changing copy here and there. I am talking about a complete...
by Pam Didner | Aug 14, 2018 | Sales Enablement |
In my upcoming book, Effective Sales Enablement, I identified 12 trends (yes, 12 of them) on how sales professionals are changing their organizational structure, engaging with their customers, behaving online and offline, and conducting research in the future. For...
