Pam Can Help You…
Speaking/Training: Speak at conferences and corporate events. Customize workshops for you.
Facilitating: Lead your strategic planning to drive consensus among different teams.
Coaching: Craft your marketing plan and sales enablement strategy through 1:1 sessions.
Consulting: Plan and implement content marketing and sales enablement across regions.
Content Creation: Write with authority and expertise on tech topics such as AI, Cloud, Datacenter, DevOps, Big Data and more.
Pam's Personal Story
For some, it’s a stigma to
This diversified experience also taught me to see the same event through different internal stakeholders’ eyes. When I was searching for buy-in, I was able to speak their language. For example: when I pitched the marketing budget to the sales team, I emphasized marketing campaigns that focused on the bottom of the purchase funnel. When I talked to Finance, I honed-in on budget updates and return on investment (ROI). When I engaged with product marketing teams, I shared the value propositions and product content that we promoted through integrated demand generation campaigns. I’ve learned through my experience that the story I tell needs to be about them, not about sales or marketing. I relate to your customers and internal stakeholders. And I address your challenges with them, head-on!
What People Are Saying
“Few people get content marketing across borders as well as Pam Didner does. This book is clear, well-structured, well-written and packed with practical advice.”
– Joe Pulizzi
“Content marketing across borders is a different animal. In this smart, practical and authoritative book, Pam Didner has tamed this animal for all of us.”
– Doug Kessler
“Many have tried, but few have actually pulled it off. Built on
– Pawan Deshpande
“This book will be useful to new marketers for
– Amazon review by Janice King
“Creating content for one market is one thing, but sending that content on a world tour is another. Pam is the authority on global content marketing and her book helps marketers truly achieve global success.”
– Jason A. Miller, Linkedin
“Great book. I suggest reading it once and then going back and reading it with a pen in hand and take notes. Not only a good read but packed with good ideas. Looking forward to seeing her present someday.”
– Amazon review by TW Gaul
“Excellent food for thought! Made me think about my business plan, and my
– Amazon review by Maira Jansson
“Great book for anyone looking to develop a content marketing strategy. Pam Didner breaks down the nebulous term into easy-to-understand pieces, using
– Amazon review by Tina
“Let’s start with the fact that there is no other book than this one on global content marketing in the world. None. Not one that unpacks the complexities of content across borders, setting KPIs that work for everyone, and even some rules to live by like “servant leadership” and how important it is to ’embrace the chaos.’ I recently took a job as Director of Global Content for a global software company based in the UK, and her book has become my bible….”
– Amazon Review by Melissa Romo
“A valuable guide to understanding how to develop your global content effectively.”
– Nancy Bhagat, TE Connectivity
Live Twitter Feed
It can be hard for sales to find any content, and it's easier for them to ask marketing directly. There are many ways to address this, but three options have worked well for me: https://t.co/fBhMbozQaz #ContentMarketing #SalesEnablement #PamDidnerShow #B2B